What Self-Made Millionares Really Think, Know and Do....
by Richard Dobbins & Barrie O. Pettman

This is a really really excellent book. Must read.

Useful gems:
Do not focus on trying to sell the product.
Talk to the customer. Listen
Find the benefit your customer seeks. Keep talking about the benefit.

I like this one: "An objection is a request for more information. As long as the customer is objecting, you are selling. Only when the customer disappears have you possibly lost the sale."